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New media has transformed case examine answer landscape of advertising and displaced old media as case look at answer capability of achieving an more and more fragmented tradition Webster and Ksiazek, 2012 and targeting true audiences and individuals. One element of digital media that has come under increasing cognizance in this new age of media is social media. Social media structures like Facebook, Twitter, Instagram and Snapchat have allowed individuals and businesses to brand themselves in new and enjoyable ways, reach out to consumers with case examine solution click of a button, and spread messages extra and faster than ever before Kwok and Yu, 2013. Celebrities, hospitality companies, beverage agencies, and auto brands have all became to social media to enhance their picture, construct their manufacturer, develop relationships with…… IntroductionAs case look at solution international has become further and further digitized, more and more young individuals are turning to case study solution Internet for advice, fun and socialization. Social media now serves as case examine answer most universal source or platform for young individuals when it involves getting news information, sharing concepts, and communicating with others Doster; Wood, Bukowski and Lis. They create their profiles, their followings, their list of people to comply with.